Coditude's latest venture, a state-of-the-art social media management tool (client confidentiality maintained), represents a leap in digital marketing. This AI-driven application, tailored for targeted content creation, emerged from the need to surpass the limitations of traditional content curation methods. Coditude's intervention transformed the application, infusing it with generative AI technology, savvy pricing strategies, and a seamless SaaS model.

Customer Profile

This tool caters to dynamic social media marketers and content creators seeking efficient, trend-responsive content generation. It's designed for those in the ever-evolving digital marketing industry, requiring agility and precision in content strategy.


01. Reinvent the Application

Elevate the app from its previous constraints.

02. AI-Powered Content Generation

Utilize generative AI for trend-aligned content.

03. Strategic Market Positioning

Craft a competitive SaaS pricing strategy.

04. Branding and Marketing Overhaul

Redefine the brand with comprehensive marketing tools.


Mobile Applications

Coditude developed intuitive mobile applications for iOS and Android, extending Midas's functionality and ensuring compatibility with various devices.

Extension Development for Various Browsers

Coditude developed compatible extensions for Safari, Chrome, Microsoft Edge, and Firefox to cater to a diverse internet browser landscape. This ensured uniform functionality and consistent user experience across platforms.

Microservices Architecture

Enhanced scalability and modularity, ensuring agile development and maintenance.

AI-Driven Content Creation

Chat GPT integration for real-time, trend-based content, evolving with user interactions.

Industry Trends Addressed

Rapid evolution in social media algorithms and policies.

Increasing demand for AI-generated, personalized content.

Shift towards subscription-based digital tools.

Business and Technical Achievements

Cost Efficiency

Leveraged microservices for reduced operational costs.

Market Adaptability

Navigated through major platform policy shifts, maintaining uninterrupted service.

Accelerated Deployment

Counterbalanced previous developmental delays, ensuring a timely product launch.

Customer-Centric Approach and Learning

This case study highlights Coditude's dedication to customer-centric solutions, showcasing our expertise in adapting to industry trends and customer needs. It highlights our commitment to delivering tailored, efficient, and innovative digital tools.

Technology Architecture

Vidami Architecture

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Chief Executive Officer

Hrishikesh Kale

Chief Executive Officer

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