Reduced Load Times
Achieved an 80% reduction in web portal load times, enhancing user experience and accessibility.
Client Overview
Industry: Financial Services
Location: Singapore
Challenge: Modernizing a cumbersome, slow, outdated web portal system.
Project Background
A leading Non-Banking Financial Company (NBFC) in Singapore faced significant challenges with its existing web portal, which was built on outdated .Net technology and comprised over 320 pages of service offerings and information. The legacy system was slow and required extensive manual intervention for content updates, involving time-consuming processes and multiple departmental approvals that introduced rigidity and inefficiency.
They wanted an effective solution to enhance the responsiveness of their web portal, reduce load times, and automate their marketing workflows to facilitate more dynamic and efficient operations.
Technical Challenges:
The existing web portal, built with old .Net technology, had over 320 pages related to services and information. Despite this, it could have been faster.
Updating content for new marketing campaigns required contacting the tech team, making the process time-consuming and rigid due to approvals.
The client wanted a CMS-enabled web portal to reduce load times and enhance responsiveness.
The client also aimed to build end-to-end automation for its workflow.
Solution
Our team decided to leverage Drupal CMS and ReactJS frontend capabilities, ReactJS to display the content, and Drupal to create templates that can be edited and published using Drupal CMS. Selenium was used to provide end-to-end load testing analysis, reports, and certification. Centralized CloudFront storage was provided to upload assets from CMS and utilize it in frontend React applications. A CDN and push mechanism were provided to ensure big files, videos, and static assets were displayed without consuming too much bandwidth.
Processes and Solution Implemented
To address these challenges, our team proposed and implemented a robust solution leveraging modern technologies:
Content Management System (CMS): Utilized Drupal CMS to enable flexible and user-friendly content management, enabling easy web portal updates and management without extensive technical intervention.
Frontend Development: Adopted ReactJS for its efficient rendering capabilities, ensuring the content is displayed promptly and interacts smoothly.
Workflow Automation: Workflow Automation Integrated a comprehensive workflow automation system to streamline content updates and approvals, significantly reducing the need for inter-departmental communication.
Load Testing and Optimization: Employed Selenium for end-to-end load testing to ensure the new system could handle traffic efficiently and reliably.
Asset Management: Implemented centralized CloudFront storage for high-efficiency asset management and a CDN to expedite the delivery of large files, videos, and static assets, ensuring optimal bandwidth usage.
Team Composition
Project Manager
Oversaw project delivery and client communications.
Technical Lead
Guided the technical architecture and integration strategies
Developers
Frontend and backend developers who implemented the CMS and user interface.
QA Engineers
Ensured the platform's performance and reliability through rigorous testing.
Business Benefits
Marketing Automation
Empowered the marketing team to manage and update content autonomously, leading to faster campaign rollouts.
Enhanced SEO and Analytics
Integrated SEO management and real-time analytics capabilities, allowing for better content strategy and user engagement tracking.
Client Impact
The newly implemented system transformed the existing digital infrastructure, significantly improving operational efficiency and marketing agility. Automating key processes enabled the marketing team to respond quickly to market changes, execute campaigns more effectively, and reduce dependency on IT resources.
Conclusion
This project not only enhanced the technical capabilities of the NBFC's web portal but also aligned its operations with modern digital practices, resulting in a significant competitive advantage in the financial services industry. We helped our client substantially improve efficiency and market responsiveness through strategic technology integration and workflow automation.
Impact Stories: From Vision to Product
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